information systems course

5.1 Customer Relationship Management Customer relationship management is a cross-functional enterprise system that integrates and automates many of the customer-serving processes in sales, marketing, and customer services that interact with company’s customers. CRM systems create an IT framework that integrates all the functional processes with the rest of a company’s business operations. CRM systems use information technology to support many companies who are reorienting themselves into customer-focused businesses as a top business strategy. Customer-focused business is one of the top business strategies that can be supported by information technology. Many companies are implementing customer relationship management (CRM) systems as part of a customer-focused or customer centric strategy to improve their chances for success in today’s competitive business environment. CRM systems consolidate and integrate customer information from multiple communication channels- telephones, e-mail,...

5.1 Cross Functional enterprise systems Business process It is a set of logically related activities for accomplishing a specific business result. It is the manner in which work is organized, coordinated, and focused to produce a valuable product or service. It sets unique ways to coordinate work, information, and knowledge. Business processes represents the ways in which management chooses to coordinate work and shows the concrete work flows of material, information and knowledge in any organization. Cross Functional Business Process A business process, which cross functional areas and requires coordination across departments are called Cross functional business process. It requires group of employees from different functional specialties to complete a piece of work .For example Order fulfillment process. The first process in the order fulfillment is initiated by the sales department. The order received by the sales department is passed first to accounting department to ensure the...

B usiness Applications 5.1 Functional Business Systems There are many ways to use information technology in business as there are business activities to be performed, business problems to be solved, and business opportunities to be pursued. But a business professional, should have a basic understanding and appreciation of the major ways in which information systems are used in supporting each of the business functions. Functional business systems are composed of a variety of types of information systems (transaction processing, management information, decision support, etc.) that support the business functions of: • Accounting • Finance • Marketing • Productions/operations management • Human resource management IT in Business Business professionals should have a specific understanding of how information systems affect a particular business function (eg: Marketing) or a particular industry (eg: Banking). For example, someone whose career objective is a marketing position in b...

Information and networking technologies are transforming the dynamics of business, economics, education, government, and even international relations. Traditional business strategies are losing out to new unconventional tactics. Relationships among customers, suppliers, employees, and competitors are changing. New businesses are popping up on the net. Businesses have become n et w orked enterprises . The Internet, the Web, intranets and extranets are networking business processes and employees together, and connecting them to their customers, suppliers, and other business stakeholders. Through telecommunications, companies and workgroups can: • Collaborate more creatively • Manage their business operations and organizational resources more effectively • Compete successfully in today’s fast-changing global economy Many organizations today could not survive without a variety of interconnected computer networks to service their information processing and communications needs. Inform...